A brand is a name, term, design, symbol or any other characteristic that identifies the good or service of a company as distinct from those of other companies.
A brand is a name, term, design, symbol or any other characteristic that identifies the good or service of a company as distinct from those of other companies. Trademarks are used in business, marketing and advertising for recognition and, importantly, to create and store value as brand capital for the identified object, for the benefit of the brand's customers, owners and shareholders.
One of the most important elements of branding is the logo. This is the concept of a whole perspective and a unique approach to you and your business. The entire identity of this logo is concentrated in this graphic representation that has the role of transmitting information with a unique symbolism of your imprint. Whether it is a plant, an animal or an object, the logo is present in all the materials that make up visual identity, being the first factor on which to differentiate between your business and your competition. Its importance is obvious because a well-made logo can attract customers, while one lacking originality, superficial, can place the business \ identity that represents it in an unfavorable area even unpleasant.
Design, style, symbols and everything that represents an entire field of visual identity which, discovered, invented and created, is essentially translated into the brand itself, as a visible reality with a major impact. Visual identity makes the uniqueness of the company image and brings together both the logo, with the related symbols, and the methods of use adapted to make other materials such as business cards, letterheads, envelopes, folders, catalogs, menus, all using a similar graphic style to ensure the unity of all elements and to maintain consistency and homogeneity of the brand.
We extract information about your business to understand exactly the status of the company: how to perceive the customer, how you dream to reach, what your customers have to gain by choosing you, etc. All the details will find their place in the next step.
Each company, depending on its budget, determines what elements of advertising production it needs, what type of digital product it needs, whether we are talking about a simple virtual store or a website, product pictures or content.
For a high visibility a company needs a theme through which to attract the customer to use or purchase the company's products and services.
And not anyway. Looking to the future, to be able to tell your story as current and inspiring in 30 years. Keep an eye on the customers we trust. With attention to competition, to which we want to make ourselves special.
Basically, we turn your story into a clear and comprehensive expression, as it happens when humanity launches a rocket into space, with a message that contains the good things about it.
We assemble the brand components - logo, website, user guide for visual identity - we do the last checks and you are ready to press the launch button.